What If I Can't Afford A Social Media Agency Yet?

I understand that investing in social media can feel like a significant financial commitment, especially when you’re just starting out. But don’t worry—there are ways to manage things as a small business owner before you’re ready to outsource to an agency. Let’s explore some empowering steps you can take right now.

Solidify Your Brand

First, you want to ensure you have a solid brand identity. Consistency is key, so use the same colors, fonts, and tone of voice when sharing content with your audience. Canva is an amazing resource for creating social media templates. You can try it yourself, purchase and customize one of our brand kits, or hire us to build your brand in a day!

Strategize

It may sound mundane, but having a plan truly makes a difference. Take some time to think about your ideal customer. Where do they hang out online, and what type of content resonates with them? Jot down as many ideas as you can and save them for later. This clarity will guide your content creation.

Capture Content

We’ve all been there—promising ourselves to edit that reel later. To make things easier, invest in a content shoot with a photographer or videographer. While it may cost $1000 - $2000, a well-planned shoot can provide you with months of content. Ensure you have a clear guide based on your content ideas to make the most of it.

Work Smarter, Not Harder & Schedule

There are many affordable social scheduling tools available. Don’t waste time manually posting. We love Later.com for small businesses. Sit down and pre-schedule at least a month in advance. You don’t need to schedule every post—set a solid foundation and add spontaneous posts as you go. This way, you’ll never have a lull in your posting schedule.

Outsource What You Can

If you’re feeling overwhelmed, consider hiring an intern or a virtual assistant to help with scheduling, planning shoots, or managing your DMs. We've started offering VA services, our plans start at $600/month. With your strategy and content in place, this should be an easy task to outsource.

Connect with Us

Do you have questions about social media or are you interested in booking one of our VIP Days to build a brand, batch social, or discuss strategy? Book a call with us here.

Remember, you’re not alone on this journey. Every step you take is a step towards the beautiful, thriving business you’re destined to create.