Personal and Vulnerable

It was at the coffee shop around the corner, talking to my mentor, when it dawned on me. This wasn't an option; it was a calling. An unshakable feeling down to the very last cell in my body that I had to share my passion for entrepreneurship with the world. I had no idea, in that moment, that my life would change forever. Or even more shockingly, just how much it would change...

Passion has always been the driving force behind everything I do. From the early days of my career, when I dove headfirst into the world of freelance creativity, I felt an insatiable hunger to create and innovate. Every project was an opportunity to blend artistry with strategy, crafting brands that resonated on a deep level with their audience.

Yet, my journey took an unexpected twist. As my freelance ventures continued to flourish, I became entranced by the data-driven focus of successful brand design and marketing strategy. It was like discovering a hidden treasure chest filled with insights and opportunities. The marriage of creativity and data, of design and psychology, became my new passion.

Then came the turning point. With my newfound knowledge and experience, I founded Tyche Digital Agency, a place where brands could thrive through the synergy of art and science. It was an exhilarating journey, one that unfolded before my eyes like a vivid dream. Our agency became a hub for innovation, a place where brands could transform and reach new heights.

The name 'Tyche' holds a special place in my heart because it represents the essence of what we do at Tyche Digital Agency. In Greek mythology, Tyche is the goddess of good fortune, blessings, and chance. It encapsulates the idea that success is not solely about strategy and hard work but also about serendipity and the power of positive energy. I chose this name to symbolize the blend of strategy and serendipity that we bring to every project, giving everyone we work with the 'Tyche Touch'—a touch of good fortune and a dash of magic that propels them toward success.

But that's not where the story ends; it's where it takes a fascinating twist. You see, life had another plan for me. As Tyche Digital Agency continued to thrive, I began receiving unexpected requests – requests to share my growth story with others, to inspire and guide them on their journeys. You see I started Tyche Digital Agency with nothing but determination to offer honest, collaborative, playful but data-driven support to small businesses. My personal life was in a dark space of hibernation, reclaiming my power, my vision for the future and my focus on doing what feels good. I spent a year embracing my flaws, embracing my imperfections and celebrating every piece of me. I spoke my truth, I changed my people pleasing ways into living in my authority as my authentic self. When that happened, everything truly started to blossom.

In an instant, everything changed. I realized that my true calling extended beyond brand design and marketing strategy. It encompassed something far more profound – the power of the growth mindset. I discovered that helping others shed their limiting beliefs and embrace a world of possibilities with resilience and empowerment was my purpose.

So, here I am today, not only the Founder and Creative Director of Tyche Digital Agency but also a Growth Mindset Mentor. It's an incredible journey, one that has led me to create the 12 Week Growth Mindset Program and offer Free eBooks to help individuals step into their full potential.

My story is a testament to the power of passion, growth, and the unexpected twists that life has in store for us. It's a journey that's only just beginning, and I'm excited to have you alongside me as we explore the boundless opportunities that await.

With gratitude and enthusiasm,

Veronica Dietz

Founder, Tyche Digital Agency & Growth Mindset Mentor