I Stopped Selling Like a Bro Marketer — Here’s What Happened Next

How I Rewired My Approach to Sales and Built a New Standard for Women Who Sell from Soul

Veronica Dietz

6/5/20255 min read

I Stopped Selling Like a Bro Marketer — Here’s What Happened Next
I Stopped Selling Like a Bro Marketer — Here’s What Happened Next

I Stopped Selling Like a Bro Marketer — Here’s What Happened Next

You know that knot in your stomach you get when someone says, "So... what do you do?"

I used to feel it too. That moment when I wanted to say something magnetic, something confident, something that converted. But instead, I froze. My voice would tighten. My energy would scatter. And every sales strategy I had studied would suddenly dissolve into thin air.

Not because I didn’t know my value.

But because I was taught to sell like someone I wasn’t.

My name is Veronica Dietz. I’m the Creative Alchemist behind Tyche Digital Agency. I’ve built brands that sell six-figure offers and lead movements. But my biggest transformation didn’t happen through marketing certifications or sales scripts—it came when I decided to stop contorting my energy into someone else’s system.

What came next was a complete shift in how I connect, how I serve, and how I sell.

And it changed everything.

The Problem with Sales as We Know It

Let’s be honest: most of us were taught to sell like bro marketers.

Pressure-heavy copy. False scarcity. "I only have 3 spots left" energy even when you’re wide open. DMs that feel more like drive-bys than conversations.

When I started out in the digital space, I studied it all. I bought the courses. I mirrored the templates. I said things like, "Does this sound like you?" and "Imagine if..." because that's what worked. But deep down, I knew it wasn't mine.

I was blending in.

And I was exhausted.

My nervous system felt like it was in a constant state of performance. I didn’t trust myself to speak off-script. And the more I "optimized" my messaging, the more disconnected I felt.

The real kicker? I was getting clients. But I wasn’t getting energized. I wasn’t building relationships that felt reciprocal, regenerative, or deeply aligned.

I knew something had to change.

Rewriting the Rules: My Soft Power Shift

The turning point wasn’t dramatic. It came in whispers. Burnout. Creative frustration. A lingering sense that I was missing the very magic I wanted to help others claim.

I realized I had been selling from my mind, but not from my body.

I had strategy, but not safety.

So I began experimenting. I stopped writing to convert. I started writing to connect.

I gave myself permission to:

  • Speak in my real voice, not my "professional" one

  • Pause when my energy felt off, not push through it

  • Let my desire guide the message

And slowly, I noticed the shift.

The clients who came in were more aligned. The sales calls felt like love letters. The content resonated deeper, even when it was simpler.

I had stopped selling like a bro. And I had started selling like me.

That was the birth of Soft Power Sales.

What Is Soft Power Sales?

Soft Power is not about being quiet, passive, or less ambitious.

It’s about being so deeply connected to your voice, your nervous system, and your energetic blueprint that you no longer need to perform.

You don’t need to rely on tricks, tactics, or templates. You sell because your presence lands.

Soft Power is:

  • Rooted in resonance instead of reach

  • Guided by clarity instead of pressure

  • Powered by truth instead of performance

When I stopped mimicking everyone else’s formula and started designing strategies around my own energetic leadership, I made more money, had more fun, and called in clients who were actually ready.

The biggest myth in marketing is that you need to be someone else to sell.

Soft Power Sales proves the opposite.

From Client Calls to Conversion Without the Ick

I remember one particular client. She had done everything "right."

  • High-ticket offer? Check.

  • Gorgeous brand visuals? Check.

  • 15-page sales script? Check.

But she still wasn’t converting.

Why?

Because her energy was bracing. She didn’t trust herself. She was selling with her voice, but not with her conviction.

In one session, we stripped it all back. We asked:

  • Where do you actually feel good selling?

  • What does your body say when you talk about this offer?

  • What part of your voice have you been hiding?

We rewrote her sales process around her real strengths. We added rituals to her launch prep. We practiced receiving, not chasing.

She converted 3 new clients within 72 hours of relaunching.

No bro tactics. Just embodied sales.

That’s the power of this work.

Introducing: Soft Power Sales School™️

I created Soft Power Sales School as the container I wish existed when I was burning out trying to sell in ways that didn’t match my energy.

It’s a one-day, one-hour live class designed to shift the way women (and those who sell in feminine flow) approach sales forever.

This isn’t your average webinar. This is a nervous system-aware, soul-forward, strategy-rich recalibration.

Inside this private live session:

  • I’ll teach you how to prep your body to sell (so your voice actually lands)

  • You’ll receive my personal framework for Soft Power Sales

  • You’ll walk away with templates, messaging prompts, and clarity scripts

  • Plus: guided affirmations written for your energy, not your niche

All for $88. On August 8 (Lion’s Gate, because yes... it’s intentional)

Limited seats. High impact. Major shift. Reserve your seat HERE

This is not a masterclass. This is a reclamation.

Why This Works (When Everything Else Hasn’t)

Because you don’t need to "learn how to sell."

You need to remember how to trust your own frequency.

Every client I’ve worked with who adopted Soft Power principles has experienced:

  • Higher-converting sales calls

  • Better content performance with fewer posts

  • More ease and less emotional crash post-launch

It works because it honors the truth of how your body leads. It works because it doesn’t make you choose between strategy and soul. It works because it stops asking you to shrink, and finally teaches you how to expand.

Who This Is For

This is for the woman who wants to:

  • Finally feel GOOD about selling

  • Show up with confidence that doesn’t feel like a costume

  • Let go of masculine marketing tactics that burn her out

  • Build a business that feels like HER

You might be a coach. A designer. A course creator. A service provider. An aspiring CEO.

Doesn’t matter.

This isn’t about what you sell. It’s about how you show up for it.

What You’ll Walk Away With

  • My energetic prep ritual before every launch, post, or pitch

  • A framework to rewrite your offer language without over-explaining

  • Sales content templates that don’t feel robotic

  • Confidence to sell in a way that feels like a full-body YES

  • Scripts that match your energy, not the latest trend

  • Affirmations for every sales phase

You will walk away changed. Period.

Your Voice Was Never the Problem

Your voice isn’t too much. Your ideas aren’t too soft. Your desire isn’t too big.

You just need a way to sell that meets you where you are, honors who you are, and brings in clients who get all of you.

That’s what this school is.

It’s a reclamation. A remembering. And a new standard for women who want to lead with soul.