Welcome to Tyche Digital Agency's Digital Marketing Glossary.
This resource will help you understand the key terms and concepts we use in our strategies and reports.
A
Analytics: The measurement, collection, analysis, and reporting of web data to understand and optimize web usage.
A/B Testing: A method of comparing two versions of a webpage or app against each other to determine which one performs better.
B
Bounce Rate: The percentage of visitors who navigate away from the site after viewing only one page.
Brand Awareness: The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
C
Call to Action (CTA): A prompt on a website that tells the user to take some specified action.
Conversion Rate: The percentage of visitors to a website who complete a desired goal (a conversion) out of the total number of visitors.
D
Display Advertising: A type of online advertising that comes in several forms, including banner ads, rich media, and more.
E
Engagement Rate: A metric that measures the level of engagement that a piece of created content is receiving from an audience.
F
Funnel: The buying process that companies lead customers through when purchasing products.
G
Google Analytics: A web analytics service offered by Google that tracks and reports website traffic.
H
Hashtag: A word or phrase preceded by a hash sign (#), used on social media websites and applications to identify messages on a specific topic.
I
Impressions: The number of times a piece of content is displayed, regardless of whether it was clicked or not.
K
Key Performance Indicator (KPI): A measurable value that demonstrates how effectively a company is achieving key business objectives.
L
Landing Page: A standalone web page, created specifically for a marketing or advertising campaign.
M
Mobile-First: A design philosophy that aims to create better experiences for users by starting the design process from the smallest of screens.
O
Organic Traffic: Visitors that land on your website as a result of unpaid search results.
P
Pay-Per-Click (PPC): An internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked.
R
Responsive Design: An approach to web design that makes web pages render well on a variety of devices and window or screen sizes.
Retargeting: A form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website.
S
Search Engine Optimization (SEO): The practice of increasing the quantity and quality of traffic to your website through organic search engine results.
Social Media Marketing: The use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.
U
User Experience (UX): The overall experience of a person using a product such as a website or computer application, especially in terms of how easy or pleasing it is to use.
V
Viral Marketing: Marketing techniques that use social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes.
This glossary covers many common terms you'll encounter in our work together. If you come across any terms not listed here, please don't hesitate to ask your account manager for clarification.
Digital Marketing Glossary
